Data Protection & Privacy
At 777hx, we take the privacy of every Pakistani player seriously. This Privacy Policy explains exactly what personal data we collect, why we collect it, how it is used, and the rights you hold over your own information. We believe transparency is the foundation of trust.
Six core commitments that define how 777hx handles the personal data of Pakistani players. Full legal detail follows in the policy below.
Every data transmission between your device and the 777hx platform is protected by 256-bit SSL encryption. Stored data is secured on hardened servers with strict access controls and regular third-party security audits.
777hx does not sell, rent, or trade your personal information to third-party advertisers or data brokers. Your data is used solely for the purposes described in this Privacy Policy and for no other commercial purpose.
You have the right to access, correct, export, and request deletion of your personal data held by 777hx at any time. Submit a request to [email protected] and we will respond within 30 days.
Identity documents submitted for KYC verification — including CNIC, passport scans, and utility bills — are stored in an isolated, encrypted environment and accessed only by authorised compliance personnel.
777hx uses cookies strictly for platform functionality, session management, and improving your experience. We do not use third-party tracking cookies for behavioural advertising. Cookie preferences can be managed in your browser settings.
777hx retains personal data only as long as necessary for its stated purpose or as required by our gaming license obligations. Once the retention period expires, data is securely deleted or anonymised.
This Privacy Policy describes how 777hx ("we," "our," "us," or "the Platform") collects, uses, stores, shares, and protects the personal data of individuals ("you," "your," "the player") who access or use the 777hx website, mobile platform, games, sports betting products, and related services.
777hx is an internationally licensed gaming operator committed to handling your personal information responsibly, transparently, and in compliance with the data protection requirements of its regulatory framework. We understand that trust is earned, and we treat the protection of your data as a fundamental obligation — not an afterthought.
By registering an account with 777hx, accessing the platform, or otherwise submitting your personal data to us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your data as described herein. If you do not agree with this Privacy Policy, you should not use the 777hx Platform.
This Privacy Policy should be read alongside the 777hx Terms & Conditions, which govern your overall use of the Platform and are incorporated herein by reference.
777hx acts as the data controller in respect of personal data collected through the Platform. As the data controller, 777hx determines the purposes for which, and the means by which, your personal data is processed.
For all data protection enquiries, requests to exercise your rights, or complaints, you may contact the 777hx Data Protection point of contact at:
Data Protection Contact:
[email protected]
Please mark your email subject as "Data Protection Request" for direct routing to the relevant team. Response time is within 30 calendar days of receipt.
777hx collects several categories of personal data, depending on how you interact with the Platform. The categories are set out below:
777hx does not collect or store full payment card numbers, CVV codes, or full bank account numbers. Payment processing is handled through secure third-party payment gateways who operate under their own data protection obligations.
777hx collects personal data through the following channels:
The following table summarises the purposes for which 777hx processes personal data and the corresponding lawful basis for each purpose:
| Purpose | Data Categories Used | Lawful Basis |
|---|---|---|
| Account registration and management | Identity, Contact | Contract performance |
| Age and identity verification (KYC) | Identity, KYC documents | Legal obligation |
| Processing deposits and withdrawals | Financial, Identity | Contract performance |
| Providing games and betting services | Gaming activity, Technical | Contract performance |
| Anti-money laundering and fraud prevention | Identity, Financial, Technical | Legal obligation |
| Responsible gaming monitoring and intervention | Gaming activity, Communications | Legal obligation / Legitimate interest |
| Customer support and dispute resolution | Identity, Communications | Contract performance / Legitimate interest |
| Platform security and fraud detection | Technical, Identity | Legitimate interest |
| Regulatory reporting and compliance | All categories as required | Legal obligation |
| Service improvement and analytics | Technical (anonymised or aggregated) | Legitimate interest |
| Bonus and promotion management | Gaming activity, Financial | Contract performance |
| Direct communications about your account | Contact, Communications | Contract performance |
777hx does not use your personal data for any purpose incompatible with the purposes listed above without first obtaining your explicit consent or establishing a separate legitimate lawful basis.
777hx processes personal data on the following legal bases:
Processing is necessary to perform the contract between 777hx and the player — i.e., to provide the gaming and betting services you have registered to use, to process your deposits and withdrawals, and to manage your account.
Processing is required to comply with applicable legal and regulatory obligations imposed on 777hx as a licensed gaming operator, including Anti-Money Laundering (AML) obligations, Know Your Customer (KYC) requirements, responsible gaming regulations, and mandatory reporting obligations to licensing and regulatory bodies.
777hx processes certain data where it has a legitimate interest in doing so and this interest is not overridden by your rights and freedoms. This includes fraud prevention, platform security, internal analytics and service improvement, and responsible gaming monitoring activities beyond the minimum regulatory requirement.
Where 777hx relies on your consent as the legal basis for processing — for example, for optional marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.
777hx does not sell, rent, or trade your personal data. We share personal data with third parties only in the following circumstances and under strict data protection obligations:
Transaction data is shared with your chosen payment provider (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, or our USDT TRC20 processing infrastructure) to the extent necessary to process your deposit or withdrawal. These providers operate under their own data protection policies and are independently regulated.
KYC documents may be processed by a third-party identity verification provider engaged by 777hx. This provider processes data only on 777hx's instructions and is contractually bound to handle your data securely and in accordance with applicable data protection standards.
777hx is required by law to report certain transaction data and suspicious activity to its licensing authority and, where required, to cooperate with law enforcement agencies. Disclosures to authorities are made strictly in compliance with applicable legal obligations. We cannot notify you of such disclosures where prohibited by law (for example, under anti-tipping-off provisions in AML legislation).
777hx engages service providers for hosting, analytics, customer support tooling, and game content delivery. These providers act as data processors and are bound by data processing agreements that restrict their use of your data to the provision of services to 777hx only.
In the event of a merger, acquisition, or sale of all or part of 777hx's business, personal data may be transferred to the acquiring entity as part of the business assets. You would be notified of any such transfer and any material changes to data handling that arise from it.
No third party receives your data for their own independent commercial purposes, including advertising. All third-party data sharing is strictly for the operational purposes described above.
777hx operates under an international gaming license and may process or store data on servers located outside of Pakistan. Where personal data is transferred internationally, 777hx ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under our licensing jurisdiction's data protection framework.
Safeguards may include contractual protections (standard data protection clauses in agreements with service providers) and technical security measures (encryption in transit and at rest). If you would like further information about the safeguards applicable to a specific transfer, you may contact us at [email protected].
777hx retains personal data for as long as is necessary for the purposes for which it was collected or as required by applicable legal, regulatory, or contractual obligations. The following general retention guidelines apply:
Personal data relating to an active 777hx account is retained for the duration of the account's existence plus a period of five (5) years following permanent account closure, to satisfy AML regulatory record-keeping requirements.
Identity verification documents are retained for a minimum of five (5) years following the end of the customer relationship, as required under the AML obligations imposed by our gaming license.
Full transaction records (deposits, withdrawals, bets, bonus credits) are retained for a minimum of five (5) years from the date of each transaction for regulatory compliance purposes.
Customer support records are retained for three (3) years from the date of the last communication, or longer where the communication relates to an open dispute or regulatory matter.
Server logs and session data are retained for a rolling period of ninety (90) days for security and fraud detection purposes, after which they are automatically deleted or anonymised.
Once the applicable retention period has elapsed, personal data is securely deleted or irreversibly anonymised. Anonymised or aggregated data (which cannot be linked back to you) may be retained for longer periods for statistical and analytical purposes.
777hx uses cookies and similar tracking technologies on the Platform. A cookie is a small text file stored on your device by your web browser when you visit a website. The following types of cookies are used by 777hx:
These cookies are strictly necessary for the Platform to function. They manage your login session, maintain your authentication state, and remember your language and region preferences. Without these cookies, the Platform cannot operate correctly. These cookies cannot be disabled without disabling the Platform itself.
These cookies remember your preferences within the Platform — such as your preferred currency display, game volume settings, and previously viewed games — to provide a more personalised experience across sessions.
777hx uses anonymised analytics cookies to understand how players interact with the Platform — which pages are visited, how navigation flows occur, and where technical errors arise. This data is used exclusively for internal platform improvement and is not shared with advertisers. Analytics data is collected in aggregated, non-personally-identifiable form.
777hx does not place third-party advertising or behavioural tracking cookies on the Platform. You will not be tracked across other websites for advertising retargeting purposes as a result of visiting 777hx.
You can manage or delete cookies through your browser settings. Most browsers allow you to refuse new cookies, accept cookies selectively, or delete existing cookies. Please note that disabling essential cookies will impair your ability to use the 777hx Platform. Refer to your browser's help documentation for guidance on cookie management.
Subject to applicable law and regulatory constraints, you hold the following rights in relation to the personal data 777hx holds about you:
To exercise any of these rights, submit a written request to [email protected] with the subject line "Privacy Rights Request," including your full name and registered mobile number (last 4 digits only for security). 777hx will respond within 30 calendar days. We may need to verify your identity before processing the request to prevent unauthorised access to your data.
Please be aware that certain personal data — particularly KYC documents and transaction records — cannot be deleted while required to be retained under AML and gaming license obligations. 777hx will explain any such constraints in our response to your erasure request.
The 777hx Platform is strictly restricted to individuals aged 21 years and above. 777hx does not knowingly collect personal data from anyone under the age of 21. If we become aware that an account has been registered by or on behalf of a person under the age of 21, that account will be immediately closed, all funds will be returned to the source payment method where technically possible, and all associated personal data will be deleted except where retention is required by law.
If you believe that a minor has registered a 777hx account, please notify us immediately at [email protected] so that we can investigate and take appropriate action without delay.
21+ strictly enforced. 777hx employs age verification checks at registration and may conduct additional verification at any point. Playing while under 21 is a breach of the Terms & Conditions and this Privacy Policy.
777hx implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Key measures include:
Notwithstanding these measures, no internet transmission or electronic storage system is entirely secure. 777hx cannot provide an absolute guarantee of data security. You are also responsible for maintaining the security of your own device, browser, and 777hx login credentials. If you suspect your account has been compromised, contact 777hx support immediately.
777hx reserves the right to update or amend this Privacy Policy at any time to reflect changes in data protection law, our business practices, our gaming license obligations, or the services we offer. Where changes are material — meaning they affect how we collect, use, or share your personal data in a significant way — we will notify you at least 14 days in advance via email to your registered address and/or a prominent notice on the Platform before the changes come into effect.
The "Last updated" date at the top of this document reflects when the Privacy Policy was most recently revised. We encourage you to review this Privacy Policy periodically to stay informed about how 777hx protects your information. If you have concerns about any changes, you may contact us at [email protected] before the changes take effect, and you have the right to close your account if you do not agree with the revised terms.
For any questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, please contact 777hx at:
Email:
[email protected]
Subject line: "Privacy Policy Enquiry" or "Data Protection Request" for fastest routing. We respond within 30 calendar days. Support is available in English and Urdu.
If you are not satisfied with 777hx's handling of your personal data or our response to a privacy request, you have the right to escalate your complaint to the relevant supervisory authority under 777 hx's gaming license. Details of the applicable supervisory authority are available on the About Us page. We would, however, encourage you to contact us directly in the first instance so that we have the opportunity to address your concerns before escalation.
Now that you know exactly how 777hx safeguards your data, play with full confidence. Log in to your account or explore our games and rewards — all secured by industry-standard encryption and a licensed, regulated platform.
Must be 21 years or older. Gamble responsibly.